A brand should tell the truth.
But which one?

Tell all the truth but tell it slant —

Success in Circuit lies

…

The Truth must dazzle gradually

Or every man be blind —

— Emily Dickinson

Find your narrative slant.

WORK FEATURED IN

Narrative is some of the oldest infrastructure we have.

Before decks and whitepapers: myths and stories. They taught us how to shape identity and decide who to trust.

So finding a narrative is first and foremost a design discipline.

It starts not with features or market position, but with what the founders believe to be 1) true and 2) important about the world.

From there, it's about finding the right slant. And to borrow from David Deutsch: a good one is hard to vary.

/ offerings

positioning
naming
founder story
pitch narrative
manifesto
brand architecture
brand voice systems
messaging hierarchies
go-to-market messaging
launch campaigns
creative social & digital campaigns
scripts
earned media narrative
& more

get in touch

/ credentials

SELECTED AGENCY PARTNERS

COLLINS • Landor • Kuya • Nimble • Orchid Creation Paris • Humanaut • Edelman • VML • 22Squared • Plural

SELECTED BRAND PARTNERS

Microsoft Copilot • LinkedIn • Google Chrome • Google Enterprise • Paris Hilton Fragrances • Reedsy • Toyota • The Flatiron School • Baskin-Robbins • Varo Bank • Party City • The Home Depot • Truist • Paramount Pictures • Amazon Studios • Organic Valley • Tommy Hilfiger • Bayer • Con Edison • Volkswagen • US Polo

SELECTED SECTORS

Tech & Software • AI Agents & LLMs • Consumer Apps • Blockchain & Web3 • Luxury • Education • Automotive • Retail & Fashion • Entertainment • Celebrity & Personal Branding • Food & Bev • Finance & Banking • Healthcare & Pharma • Energy & Infrastructure • Travel & Hospitality • Real Estate • Publishing & Media • Nonprofit & Social Impact • Sports • Social Media

SELECTED AWARDS