featured in:
Adweek • Ad Age • The New Yorker
awarded:
Webby, Best Cause Related Campaign
Atlanta Addy, Pro Bono Silver Award
The One Show, Silver Pencil
A story about what truth can do.
social launch campaign • copywriting • tech • advocacy
There are more than 700 Confederate Monuments that still stand in the US. Many of these went up decades after the war, their purpose more intimidation than commemoration.
In partnership with the NAACP, we launched Invisible Hate, a powerful tool that locates each statue, gives the real story behind it, then directs you to resources to call for its removal.
Invisible Hate
To demonstrate how hate had been hiding in plain sight, we launched an Instagram with a seemingly blank grid of posts.
When you click on each, a piece of the truth is revealed. Click below to see a few in action.
Launching the tool.
Making it stick.
We partnered with Giphy to create a bank of stickers that could be used on Instagram & in text messaging, as well as stickers you could add directly to your discoveries in the web app.
In the press…
Ad Age
The New Yorker
Business Wire
Fast Company
Awards
Webby, Best Cause Related Campaign
Atlanta Addy, Pro Bono Silver Award
The One Show, Silver Pencil Winner for Events + Experiential
CCO
Matt O’Rourke
AD
Lucy Orr
Agency
22squared
CD
Alex Lucaks