Atlanta Addy | Pro Bono Silver

The Lost Names

brand strategy • campaign concepting • copywriting • documentary film production

Identification is more than a piece of paper.

It's being recognized as separate from the person right next to you. It’s being given a chance to exist outside a statistic.

But many people experiencing homelessness have lost their IDs and have no way of getting them back. That’s where Central OAC comes in. I wrote them a mission statement (right), then spent several weeks at the center, creating a docu-style film to capture their new mission.

Help someone get their name back.
Help someone get their life back.

Awarded


Atlanta Addys, Pro Bono Silver


CCO
Matt O’Rourke

AD
Lucy Orr

Agency
22squared

Videographer
Gabe Cuomo