Atlanta Addy | Pro Bono Silver
The Lost Names
brand strategy • campaign concepting • copywriting • documentary film production
Identification is more than a piece of paper.
It's being recognized as separate from the person right next to you. It’s being given a chance to exist outside a statistic.
But many people experiencing homelessness have lost their IDs and have no way of getting them back. That’s where Central OAC comes in. I wrote them a mission statement (right), then spent several weeks at the center, creating a docu-style film to capture their new mission.
Help someone get their name back.
Help someone get their life back.
Awarded
Atlanta Addys, Pro Bono Silver
CCO
Matt O’Rourke
AD
Lucy Orr
Agency
22squared
Videographer
Gabe Cuomo