Experience
Freelance ACD│remote
selected agencies & clients:
Edelman (New York)
COLLINS (San Francisco)
Landor & Fitch (New York)
Reedsy (London)
Orchid Creation (Paris)
Plural (New York)
Edelman│remote
ACD Copy (Contract)
LinkedIn, Microsoft 365
22squared│remote
Senior Copywriter
50% 360 campaigns / 50% naming & verbal branding
Toyota, Baskin-Robbins, Nathan’s Famous, Varo, various startups
22squared | Atlanta, GA
Copywriter
Toyota, Amazon Studios, Netflix, Truist, Dwayne “The Rock” Johnson’s ZOA Energy, The Home Depot, Paramount Pictures
Humanaut | Chattanooga, TN
Copywriter (Contract)
Organic Valley, The New School
Wunderman Thompson | New York, NY
Copywriter (Contract)
Volkswagen, Tommy Hilfiger, Bayer, Con Edison
MEC + Cannes Lions | Cannes, France
Mentorship Program Participant
selected brands:
Paris Hilton Fragrances
LinkedIn
Microsoft Excel
Google Chrome
Google Enterprise
various startups
Pubs & Press
Adweek, “This Agency's ChatGPT Experiment Prompted Recruiters to Request Interviews With an AI”
Ad Age, “THE FUTURE IS NOW IN AD AGE YOUNG CREATIVES CONTEST’S WINNING TIKTOK VIDEO”
The New Yorker, “Toppling Statues Virtually”
Slackjaw, “Will You Sponsor Will You Sponsor Waterford Crystal Glassware For My First-Grade Classroom?”
The Belladonna Comedy, “2/10 Stars. This Emotionally-Intelligent Autocorrect Sounds Nothing Like Me.”
Points in Case
Liminal Press
Sidewalk Poetry Press
The Hedge Trimmer Magazine
CountyLine Magazine
Awards
Ad Age Young Creatives Finalist | Cannes Lions 2023
Webby Award | Best Cause Related Campaign, NAACP Invisible Hate
Webby Award | Public Service & Activism Winner | NAACP Invisible Hate
The One Show | Silver Pencil - NAACP “Invisible Hate” | Events & Experiential
Fast Company | “ World Changing Ideas” Advertising Honorable Mention
Muse Creative Awards | Platinum - Baskin Robbins “Seize the Yay” | Advertising Campaign
Muse Creative Awards | Gold - Baskin Robbins “Seize the Yay” | Brand Transformation Repositioning
Muse Creative Awards | Gold - Baskin Robbins “Seize the Yay” | Branding Refresh (NEW)
Muse Creative Awards | Gold - Baskin Robbins “Seize the Yay” | Radio
Atlanta Addy | Pro Bono Silver, Central OAC “The Lost Names”
48 Hour Film Festival | Best Writing Nominee
48 Hour Film Festival | Best Cast Ensemble
Broadcast Education Association | 2nd Place, Best Original Television Pilot
Miss Communication | self-appointed
Education
University of Georgia
BA, English - Creative Writing
BA, Entertainment & Media Studies
Honors, Summa Cum Laude
Marketable Skills
brand books, naming, campaigns, social, copywriting, scriptwriting, content writing, SEO, UX writing
Unmarketable Skills
tap dancing, word search, drawing a mediocre parrot
Contact
emmamurf.mail@gmail.com