Experience

Freelance ACD│remote
selected agencies & clients:
Edelman (New York)
COLLINS (San Francisco)
Landor & Fitch (New York)
Reedsy (London)
Orchid Creation (Paris)
Plural (New York)

Edelman│remote
ACD Copy (Contract)
LinkedIn, Microsoft 365

22squared│remote
Senior Copywriter
50% 360 campaigns / 50% naming & verbal branding
Toyota, Baskin-Robbins, Nathan’s Famous, Varo, various startups

22squared | Atlanta, GA
Copywriter
Toyota, Amazon Studios, Netflix, Truist, Dwayne “The Rock” Johnson’s ZOA Energy, The Home Depot, Paramount Pictures

Humanaut | Chattanooga, TN
Copywriter (Contract)

Organic Valley, The New School

Wunderman Thompson | New York, NY
Copywriter (Contract)

Volkswagen, Tommy Hilfiger, Bayer, Con Edison

MEC + Cannes Lions | Cannes, France
Mentorship Program Participant


selected brands:
Paris Hilton Fragrances
LinkedIn
Microsoft Excel
Google Chrome
Google Enterprise
various startups

Pubs & Press

Awards

Ad Age Young Creatives Finalist | Cannes Lions 2023
Webby Award | Best Cause Related Campaign, NAACP Invisible Hate
Webby Award | Public Service & Activism Winner | NAACP Invisible Hate
The One Show | Silver Pencil - NAACP “Invisible Hate” | Events & Experiential
Fast Company | “ World Changing Ideas” Advertising Honorable Mention
Muse Creative Awards | Platinum - Baskin Robbins “Seize the Yay” | Advertising Campaign
Muse Creative Awards | Gold - Baskin Robbins “Seize the Yay” | Brand Transformation Repositioning
Muse Creative Awards | Gold - Baskin Robbins “Seize the Yay” | Branding Refresh (NEW)
Muse Creative Awards | Gold - Baskin Robbins “Seize the Yay” | Radio
Atlanta Addy | Pro Bono Silver, Central OAC “The Lost Names”
48 Hour Film Festival | Best Writing Nominee
48 Hour Film Festival | Best Cast Ensemble
Broadcast Education Association | 2nd Place, Best Original Television Pilot
Miss Communication | self-appointed

Education

University of Georgia
BA, English - Creative Writing
BA, Entertainment & Media Studies
Honors, Summa Cum Laude

Marketable Skills

brand books, naming, campaigns, social, copywriting, scriptwriting, content writing, SEO, UX writing

Unmarketable Skills

tap dancing, word search, drawing a mediocre parrot

Contact

emmamurf.mail@gmail.com