“What’s in a name?
That which we call a rose
by any other name would smell as sweet”

- No Fear Shakespeare
(or just ‘Shakespeare’ if you were a good student)

bar/ista

Reedsy Studio

a coffee shop by day, bar by night.

PEZESTRIANS

sentero

Noodle Soup

Blinking Cursor

Duet

a newsletter about writing

the custom writing platform for authors on Reedsy

The Nudge

a brand consultancy’s monthly newsletter

a workshop for everyday poets (with a little extra zest)

a global, gravel +
mountain-biking race

a weekly women’s
intellectual meetup

in-home elderly care that matches clients & caregivers based on shared interests

I happen to disagree with Juliet here. Names matter — they’re the first marker of identity. And so they require a mix of phonetics, morphology and even a little poetry.

I’ve named everything from a VC fund to a healthcare company, though never a flower. Below is a sampling: